smartcut consulting in Zurich is a strategic Behavioral Business Consultancy that builds upon the latest science of how people think, decide and behave to design value propositions, marketing initiatives and customer experiences that unlock sustainable growth.

A study by the renowned market research institute Gallup shows that, on average, companies that apply the findings of Behavioral Economists such as Daniel Kahneman or Richard Thaler (both of whom were awarded the Nobel Prize for Economics) outperform their peers by 85% in sales growth and more than 25% in gross margin.

You too can leverage the power of Behavioral Economics. Your advantages with smartcut consulting:

BEHAVIORAL BUSINESS DESIGN™: We develop products and services that meet the actual needs of your (potential) customers. One example of this is Saas-Fee’s WinterCARD, thanks to which the gross turnover of the Swiss holiday destination increased by around CHF 100 million between 2016 and 2019.

CHOICE MARKETING™: We analyze and optimize your marketing spendings along the 4 P, taking into account behavioral insights.

FRICTIONLESS CUSTOMER EXPERIENCE™: We create a fluent Customer Experience that helps grow the value of your business.

Let us explain to you the business relevance of Behavioral Economics in a personal meeting (and in English, of course). We look forward to creating decisive added value for your company.